The position and responsibilities of a chief marketing officer, or CMO, will be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities which are important to understanding the role?
Put merely, the chief marketing officer of an organization has the first responsibility of driving income by growing sales via marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other company executives to determine company-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals via a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of name development, sales management, product, distribution management, and customer service. The CMO will have enter into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a few totally different hats. They should have a particular set of skills or traits to lead the company’s model administration and marketing activities in a way that results in growth. These are just a few of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky elements of being a CMO is that some marketing activities will be unpredictable, especially in the digital and social media age, so making strategic decisions that drive progress is a particularly important responsibility.
Marketing skilled: While the CMO doesn’t usually get their hands soiled with the granular tasks of the marketing team, they still must be an expert in all things marketing. The CMO is in the end answerable for all the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
Buyer champion: The CMO is also accountable for serving as the customer champion in chief, guaranteeing that every one marketing activities serve to create brand loyalty and ensure the person experience is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-centered responsibilities, the CMO is answerable for leading the inventive side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring modern marketing concepts that will help attract and retain more prospects and lead back to elevated sales growth.