The position and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are in charge of running the marketing department and liaising with marketing project managers, sure, but what are the opposite CMO responsibilities that are essential to understanding the role?
Put merely, the chief marketing officer of an organization has the first responsibility of driving revenue by rising sales by way of marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to determine firm-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals by way of a range of marketing functions and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand development, sales administration, product, distribution management, and customer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a number of different hats. They should have a particular set of skills or traits to lead the corporate’s model management and marketing activities in a way that ends in growth. These are a few of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky facets of being a CMO is that some marketing activities might be unpredictable, especially in the digital and social media age, so making strategic selections that drive development is a particularly vital responsibility.
Marketing professional: While the CMO doesn’t often get their arms dirty with the granular tasks of the marketing group, they still must be an expert in all things marketing. The CMO is finally answerable for the entire activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
Buyer champion: The CMO can be chargeable for serving as the buyer champion in chief, guaranteeing that every one marketing activities serve to create brand loyalty and ensure the consumer expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is answerable for leading the creative side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring progressive marketing ideas that will assist attract and retain more prospects and lead back to increased sales growth.