The function and responsibilities of a chief marketing officer, or CMO, can be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, sure, however what are the opposite CMO responsibilities which are necessary to understanding the function?
Put simply, the chief marketing officer of an organization has the first responsibility of driving income by growing sales through marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to determine company-wide goals. They will also help marketing directors and managers create a marketing strategy that achieves these profit, product, and development goals by way of a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand name development, sales administration, product, distribution administration, and customer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite just a few different hats. They will need to have a particular set of skills or traits to lead the corporate’s model administration and marketing activities in a way that results in growth. These are a couple of of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of many tricky aspects of being a CMO is that some marketing activities might be unpredictable, especially within the digital and social media age, so making strategic selections that drive growth is a particularly necessary responsibility.
Marketing skilled: While the CMO doesn’t usually get their palms soiled with the granular tasks of the marketing workforce, they still have to be an knowledgeable in all things marketing. The CMO is in the end chargeable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Customer champion: The CMO is also responsible for serving as the customer champion in chief, guaranteeing that each one marketing activities serve to create model loyalty and make sure the user experience is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is answerable for leading the artistic side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring progressive marketing concepts that will help appeal to and retain more prospects and lead back to elevated sales growth.