The function and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, sure, however what are the other CMO responsibilities which can be important to understanding the role?
Put simply, the chief marketing officer of a company has the first responsibility of driving revenue by rising sales through marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to determine company-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals via a range of marketing functions and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO must have a broad understanding of name development, sales management, product, distribution administration, and customer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a couple of completely different hats. They will need to have a particular set of skills or traits to lead the company’s model administration and marketing activities in a way that ends in growth. These are a number of of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of many tricky facets of being a CMO is that some marketing activities will be unpredictable, especially in the digital and social media age, so making strategic selections that drive progress is a particularly essential responsibility.
Marketing expert: While the CMO doesn’t often get their palms dirty with the granular tasks of the marketing crew, they still have to be an expert in all things marketing. The CMO is ultimately accountable for the entire activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
Buyer champion: The CMO can be answerable for serving because the customer champion in chief, guaranteeing that all marketing activities serve to create brand loyalty and ensure the consumer experience is enjoyable and successful.
Chief storyteller: Finally, in addition to business-centered responsibilities, the CMO is responsible for leading the creative side of the company. The CMO ought to be able to nurture the creativity of the marketing department, spurring innovative marketing ideas that will help appeal to and retain more customers and lead back to elevated sales growth.