The role and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are accountable for running the marketing department and liaising with marketing project managers, yes, however what are the other CMO responsibilities that are essential to understanding the position?
Put simply, the chief marketing officer of an organization has the first responsibility of driving income by rising sales by marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to determine company-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and development goals via a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of name development, sales administration, product, distribution administration, and buyer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a couple of completely different hats. They must have a particular set of skills or traits to lead the company’s model management and marketing activities in a way that results in growth. These are just a few of crucial responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of many tricky aspects of being a CMO is that some marketing activities will be unpredictable, particularly within the digital and social media age, so making strategic choices that drive growth is a particularly essential responsibility.
Marketing skilled: While the CMO doesn’t normally get their fingers dirty with the granular tasks of the marketing staff, they still need to be an expert in all things marketing. The CMO is finally answerable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Customer champion: The CMO is also responsible for serving because the customer champion in chief, guaranteeing that every one marketing activities serve to create brand loyalty and ensure the user expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to business-targeted responsibilities, the CMO is accountable for leading the creative side of the company. The CMO must be able to nurture the creativity of the marketing department, spurring modern marketing ideas that will help entice and retain more clients and lead back to elevated sales growth.